Jumpstart your communications career. Kevin York Communications is seeking an enthusiastic, self-sufficient, and motivated individual to join our team as an intern starting immediately. This isn’t your typical internship -- it’s more like an apprenticeship.Read More
There are endless lists online right now related to the Super Bowl LII ads - Top Ads, Worst Ads, Funniest Ads, etc. etc. Of course, these lists are very subjective. I’m not saying these ads do or don’t belong on their respective lists, but they are coming from a place of personal bias from the writer, or group of writers.
While it’s fun to make lists like this - where we impose personal preferences into our decision-making on “success”, it’s important to remember what really makes an ad (or campaign) successful.
I was listening to a podcast last week featuring a creative director of a beer-focused branding agency. At one point during his conversation with the host, he said something along the lines of, ‘Whenever a client asks me about a social media strategy, I have to correct them and say there’s no such thing as a social media strategy. You have a brand strategy and social media is a set of tools to carry out that strategy.’ Is he right?Read More
Last week, Mark Zukerberg, CEO of Facebook, announced that the social media platform plans to change its algorithms to favor posts from family and friends over posts by brands and publishers in your news feed.Read More
A few months ago, I syndicated an article I wrote for TheScribble to LinkedIn Pulse. Despite the popularity, one comment stuck out to me and got me thinking. Read my thoughts about what it means for writing in the digital age we're in.Read More