Are People Overvaluing Social Media?

In August 2017 I wrote a post about people overvaluing media coverage. My point wasn’t that media coverage is overrated. It was that when compared to the value seen from some other marketing tactics, such as social media and email, it’s not always the best avenue for meeting your objectives. If your goal is conversion, for example, social media and email provide much more precise data to show you how a single post or email is contributing to your sales funnel.

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Flagship February

If you spend as much time looking at craft beer influencer profiles on Instagram as I do (and I don’t recommend it unless you are in serious need of a hobby), you might have recognized a trend last month (with an accompanying hashtag) known as Flagship February.  The expression (and subsequent ‘grassroots’ movement) was coined by beer writer and consultant Stephen Beaumont.

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The Power of Video

Video has quickly become one of the most vital visual assets a company can have. Consumers today are influenced mainly by visuals, and in an age of social media, the visual presence of a brand makes an impact. Video has become the next step in the visual evolution.

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Aidan Intemann
Et Tu, Brut IPA?

If you follow me on Instagram (@bostonbeerhunter, if you were curious), you can gather from a cursory glance at my pictures that I drink a lot of IPAs.  And most of them, truth be told, fall into the category of that ubiquitous yellow favorite of my home state: the hazy New England IPA (NEIPA).

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