If you follow me on Instagram (@bostonbeerhunter, if you were curious), you can gather from a cursory glance at my pictures that I drink a lot of IPAs. And most of them, truth be told, fall into the category of that ubiquitous yellow favorite of my home state: the hazy New England IPA (NEIPA).Read More
After the recent Fyre Festival debacle, I’ve seen countless marketing pundits weighing in on LinkedIn and other places with their thoughts on influencer marketing. Hot takes ranging from ‘Fyre killed influencer marketing’ to ‘Fyre shows influencer marketing is the most effective marketing tactic’ have popped across my feed.Read More
The end of 2018, flooding into 2019, brought media of all kinds tapping into the power of the warm, fuzzy feeling of remembrance. Recently, a Stella Artois commercial starred Sarah Jessica Parker and Jeff Bridges on screen reprising their most famous on-screen roles. The popular beer company has received attention surrounding this ad, both for content and message, as they pull attention to the global water crisis.Read More
As part of our ongoing efforts to build our brand in the craft alcohol market, KYC recently launched a partnership with Hop Culture, a craft beer digital property dedicated to keeping people up to date on the trending craft beer world - from the best beer cities of 2018 to the latest on pastry stouts.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.