Polished vs. Raw Video

Videos are a major part of a lot of social media strategies lately. Head over to our blog to read our take on when you should be using polished videos and when you should be using raw videos on your social media platforms!

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Kevin York
Social Media Marketing During Events: The Forgotten Aspect

Your company has an upcoming event on its calendar. Could be a conference, maybe a tradeshow, or perhaps an executive panel. We’ve found that there's lots of focus on the before and after, but what happens during the event is typically an afterthought. Find out the unique social media opportunity for events that many companies overlook.
 

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Kevin York
A Picture May Be Worth 1,000 Words...But You Still Need Words

It is easy to see with a quick scroll through your Facebook feed that status updates made up of only text are a thing of the past and posts with visual content have taken over. And why wouldn’t this be the case? With all of the filters and editing tools out there now, social media feeds have never looked better! Numerous studies show that followers are much more captivated by images and visual content than they are by text alone.

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Jason O'Brien
Is Influencer Marketing Becoming Too Much Like Advertising?

Influencer marketing is no longer new. Many brands from small to large know the power of word-of-mouth. A large number have realized, through influencer marketing, the strength of having their message told by someone their customers are already listening to, following, or admiring.
 
That being said, I’m sensing some important changes on the horizon...

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Kevin York
Social Media is Everything (If You Do It Right)

As internet content evolved beyond websites and email, social media platforms have emerged. The most powerful part of these platforms actually comes from it’s name - social. Instinctively, we want to know what others are doing, whether it’s selling a product, offering a service, boasting an accomplishment or award, or announcing a new hire. As the impact of social media has increased, it’s important to realize that your social media plan will only be successful if it’s personalized to your company’s goals. What works for one does not always work for all, despite how it may look online.

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Lindsey SonnComment