Videos are a major part of a lot of social media strategies lately. Head over to our blog to read our take on when you should be using polished videos and when you should be using raw videos on your social media platforms!Read More
Your company has an upcoming event on its calendar. Could be a conference, maybe a tradeshow, or perhaps an executive panel. We’ve found that there's lots of focus on the before and after, but what happens during the event is typically an afterthought. Find out the unique social media opportunity for events that many companies overlook.
When running a sponsored content campaign, targeting matters a great deal. Since you’re spending money on it, you want to reach the right people - a specific geographic region, industry, or when micro-targeting, even people at a specific company.Read More
It is easy to see with a quick scroll through your Facebook feed that status updates made up of only text are a thing of the past and posts with visual content have taken over. And why wouldn’t this be the case? With all of the filters and editing tools out there now, social media feeds have never looked better! Numerous studies show that followers are much more captivated by images and visual content than they are by text alone.Read More
Influencer marketing is no longer new. Many brands from small to large know the power of word-of-mouth. A large number have realized, through influencer marketing, the strength of having their message told by someone their customers are already listening to, following, or admiring.
That being said, I’m sensing some important changes on the horizon...
As internet content evolved beyond websites and email, social media platforms have emerged. The most powerful part of these platforms actually comes from it’s name - social. Instinctively, we want to know what others are doing, whether it’s selling a product, offering a service, boasting an accomplishment or award, or announcing a new hire. As the impact of social media has increased, it’s important to realize that your social media plan will only be successful if it’s personalized to your company’s goals. What works for one does not always work for all, despite how it may look online.Read More
We’re in the middle of an email marketing resurgence right now. Contrary to the many claims from so called experts only a few short years ago, the function is not dead. Quite the opposite actually. For many companies, at least those doing it well, it’s a thriving part of their marketing mix.Read More
Today we launched the next iteration of Kevin York Communications with an evolution of our brand identity that focuses on our website, logo, tagline, and colors.Read More