An Important Note on What Affects Consumers

The goal of marketing is to attract customers who can actively benefit from the products being offered. Products are created to satisfy a need or desire that a customer may have. To most effectively bridge the gap between the customer and the product, understanding the thought process and the factors that affect the purchase decision is crucial.

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Point-of-View: Love That Dirty, Expensive Water

I’ve been thinking a lot lately about the price to value ratio of things, and was recently given some excellent reasons to turn my thoughts back to the cost of living in my beloved Boston. On two recent occasions, colleagues were citing the cost to rent or own in the Greater Boston area as a key driver for looking at more affordable cities in the south or Midwest.

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The Sustaining Value of Physical Collateral

In the digital age, everything has switched to just a tap away on a phone screen. We have plane tickets on our phones, coupons are on there, and we can even store credit card information and pay without even touching a wallet. Digital is easy, close to any information you’re looking for is simply a few taps away. But to use a quote from DisneyPixar’s “The Incredibles” just a little out of context, “When everyone is special, no one is.” And while it has become vastly more convenient to use digital platforms, the art of physical collateral has become a distinguishing factor.

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