One Big Selfie for an Even Bigger Community
One of my favorite gifts this year was the selfie stick, which my mom got me for my birthday. I know what some of you may be thinking, “Really?! Why?!” Today we live in a largely braggadocio society. While seemingly self-absorbed, I’d like to think that it’s a small piece of an even larger community of connected digital users. The concept of community is what I’d really like to focus on here. In 2014, “selfie” was added to the Merriam-Webster dictionary, which they stated as a reflection of "the growing influence technology is having on human endeavor, especially social networking, once done mostly in person.” It was even proclaimed The Word of the Year for 2013.
Selfies continue to expand and integrate deeper into societal constructs and everyday living. Mashable knows this. They partnered with ASICS to host a #MashMeet in celebration of the New York City Marathon. Local Instagrammers made their way to the NYC High Line to capture beautiful photographs before ending at Gansevoort Plaza, where ASICS built an eight-story-tall selfie stick.
As a millennial, this campaign resonated well with me. Constant connection is now second nature and being able to continuously share my life adventures via photographs and videos on social media is the new norm. My selfie stick has been on many adventures with me since I got it.
But it’s not just about me, it’s about everyone else too. I crave being in-the-know with those that I follow and communicate with online, whether it be friends, family, or brands I love. Personally, I think the Mashable and ASICS #MashMeet was an incredible marketing move that mixed current events, a subtle yet impactful connection to the brands, society’s desire for personal projection, and above all an avenue for people to meet, connect, and be a part of something bigger together.