Friday Takes - Friday, June 17, 2016
Some hot, some not, a round-up of everything in the marketing/comms world that left a mark on us this week.
Takes For Your Comms Program
Microsoft Purchases All Your Professional Information - Microsoft purchased LinkedIn for $26 billion in a move that was all about data access. LinkedIn owns so much data from our professional lives and Microsoft wanted that, sensing an opportunity to improve many of its products with that deep data. Think about all the potential integrations - from deeper customer information in Dynamic CRM and Outlook to freelancer recommendation pop-ups in Word.
Line Up With Money In Hand Please - Snapchat expands its advertising. New API, $1 billion goal and lots of brands wanting to participate.
Facebook Gets Stalkier - the social network introduced new measurement tools to better connect online behavior to offline actions. One of those tools, the store visit metric, will allow retailers to see how many people visit a store location after seeing a Facebook campaign. Of course, they can only track people who have location services enabled on their smartphone.
Pin The Pin On The Donkey Who Previously Visited Your Site (And All Donkeys Like Him) - in an effort to boost its two year old Promoted Pins offering, Pinterest introduced three new types of audience targeting.
Hashtags Are So Yesterday - Twitter is now allowing advertisers to target users who have tweeted a certain emoji or engaged with tweets containing a certain emoji.
Culture, Entertainment and Media Takes
I’ll Take My Seltzer Boozy - this summer’s in drink is expected to be hard seltzer. Sam Adams, Wachusett and Mark Anthony Brands (makers of the Mike line of adult beverages) are among the companies to already introduce lines appealing to the health conscious drinker.
#GetOuttheFuckinVote - with the British Brexit vote quickly approaching, a British agency launched a campaign to mobilize younger voters called #DontFuckMyFuture. Maybe this profanity-led approach is what US politicians should try with young US voters.
Sports Tech Illustrated - Sports Illustrated introduced a new section called Tech & Media. We will now learn the latest gadgets LeBron, Tom Brady and Manny Machado love. I guess…
A White House Conspiracy? - put your tin hats on. It appears there are unexplained errors in the White House logo. Is it part of the unending fight between good and evil (for all you fans of the Sleepy Hollow TV show) or preparation for a new Nicolas Cage movie?
Lenny Plans World Takeover - ok, not quite a world takeover, but Lenny Letter, the female-targeting newsletter started by Lena Dunham, is planning an expansion. With a 70% open rate (you read that right…), Lenny, which already launched a website to complement the newsletter, has plans for an HBO Now show, original video and a podcast network.
Instant Intel - Facebook has expanded access to Instant Articles beyond publishers and now offers it to brands. Intel is the first, and so far only, brand to take advantage, publishing content from its digital publication iQ.
Uh, That’s My Filter… - a number of artists have noticed Snapchat filters that look remarkably close to their work. Is Snapchat stealing from these artists, and how are these artists addressing the issue?