Friday Takes - Friday, June 24, 2016
Some hot, some not, a round-up of everything in the marketing/comms world that left a mark on us this week.
Takes For Your Comms Program
Put Your Money Where Your Eyes Are - online ad spend will overtake TV advertising next year, according to a recent study. Within the online advertising segment, mobile, display (including video) and mobile video are the hot spots. With everyone and their mother now putting paid efforts behind their online marketing, think carefully about how you’re using that budget. You still want to stand out from the forest.
Video: It Keeps Going And Going… - previously, videos uploaded to Twitter were limited to 30 seconds, but now they can be….wait for it…. 140 seconds long! Such an original number!
And Going And Going - previously, videos uploaded to Vine were limited to 6 seconds, but now they can be….wait for it…. (hint: Vine is owned by Twitter…)...140 seconds long! Who woulda thunk it?
And Going - Live! - Tumblr is now offering live video broadcasting to users. Think Facebook Live, except Tumblr’s live-broadcasting technology isn’t native. You use YouTube, Kanvas, Upclose or YouNow. This update, and the two previous, show that other platforms are chasing Facebook Live - and that you as a brand, really need a video strategy now (if you don’t already have one).
Just Try To Catch Me… - Speaking of chasing Facebook Live, even though all these other social media platforms are making moves to catch up, it’s still just that - catching up. Facebook Live is where it’s at, and not surprisingly, home of the largest audience. Of course, you want your video to reach the right viewers, not necessarily the most, but Facebook Live should probably be your first to consider when thinking about live streaming.
Culture, Entertainment and Media Takes
All Hail The King - when LeBron James ended Cleveland’s 52 year championship drought, he also delivered ratings gold for ABC in the process. Game 7 of the NBA Finals was the highest rated NBA broadcast since Game 6 of the 1998 Finals (Michael Jordan’s final game).
You Come At The King, You Best Not Miss - LeBron has faced a lot of criticism this season throughout his entire career. After coming up big when it mattered most, he had a message for all those critics, cleverly delivered via a ballcap with a wink and a nod to a popular internet meme.
They Used To Be Grrreat!!! - an analysis of the marketing approaches of the two biggest cold cereal brands, Kellogg’s and General Mills, as they attempt to reverse the sales declines they’ve faced in recent years. Kellogg’s is diversifying, while General Mills is trying to make healthier cereals.
Command + Z - or Control + Z for PC users… Ever accidentally liked something on Instagram? Or Facebook or Twitter, for that matter. Yeah, us too. Here’s one user’s plea to Instagram to give us an undo grace period so people can’t see when our fat fingers betray us.
“N” Stands For Nooo! - Netflix unveiled a new logo this week. After the negativity surrounding recent new logo introductions from companies like Uber, AirBnB, and Google, it’s probably a surprise to exactly no one that people hate the new Netflix logo.