Friday Takes - Friday, July 8, 2016
Some hot, some not, a round-up of everything in the marketing/comms world that left a mark on us this week.
Takes For Your Comms Program
Searching For Treasure - Pinterest updated its strategy for advertising revenue, now offering keyword based buying, similar to what search engines offer. With more than two billion monthly searches that often aren’t tied to brand names, this could present a good opportunity for Pinterest and advertisers alike.
Boost Your Blog - Everyone seems to have a blog these days, so the question is, how do you get yours to stand out from the rest? SEO and keywords are industry terms we’ve all heard of, but now it’s important to be more strategic and dive deeper to get the most exposure for your blog. Here’s 3 steps to get you started.
Dollars Dollars Dollars - The social media landscape is big; real big. So use it in unique ways to your business’s advantage; perhaps with affiliate marketing. But remember to keep it legit. Good business reputations are important in building and maintaining consumer trust - translating into dollars.
Culture, Entertainment and Media Takes
Food With Integrity...Really! Believe Us! - Eight months after facing media and customer backlash in the wake of dozens of cases of illness due to its food, Chipotle released its latest short animated film, A Love Story. The theme of the video is ‘real’ food as opposed to heavily processed fast food. While well done and cute, will the video help bring a skeptical customer base back to Chipotle?
Snap Memories...Good & Bad - Snapchat introduced a new update which allows users to save their favorite snaps to a tab within the app. It even lets you save those “adult” ones with passcode entry for privacy purposes. The user chooses which they want to save and can even reshare the memory. Though it’s a cool new option, it almost seems like Snapchat is beginning to move toward capabilities similar to other top social media sites. We’ll just have to wait and see what updates they come up with next.
Gamer Alert! - Since it’s launch on Wednesday in the U.S., Nintendo’s new mobile Pokemon game has been ranked the No. 1 free app on iTunes and has done tremendously well for it’s market value - $23 billion well. Since users play this game by actually walking around their neighborhood to capture Pokemon, it’ll be interesting to hear stories about the things people run into from not paying attention.