As part of our ongoing efforts to build our brand in the craft alcohol market, KYC recently launched a partnership with Hop Culture, a craft beer digital property dedicated to keeping people up to date on the trending craft beer world - from the best beer cities of 2018 to the latest on pastry stouts.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.
Last week, the Boston Globe published an article detailing the online backlash facing Boston and Canton, MA, based Trillium Brewing following reports of unfair labor practices. It all started when a former employee posted to a BeerAdvocate forum, providing an inside look at the brewery’s labor practices.Read More
In December, the announcement came from Boston Beer Co. that it signed an agreement to become the official beer of the Boston Red Sox, replacing longtime sponsor Budweiser. Could we see other craft brewers make moves like this?Read More
Is there a place for craft beer in sports advertising?Read More