Spring has officially sprung in Boston — insomuch as it ever springs with any consistency in this fair city of mine. The Sox are on (while the Bruins and Celtics are in the playoffs), the Marathon has come and gone, and one thing more: The Beer Gardens are coming. Although that particular upward fad in the Boston beer-drinking scene has recently come under some fire, I fully expect to see crowds of people gathering on the Greenway this summer to order some of their favorite hazy IPAs.Read More
I recently attended the Beer Marketing & Tourism Conference (henceforth referred to as BMTC) in beautiful Boise, Idaho. First, let me reemphasize something that might have been lost in my opening statement: Beautiful Boise. The gem state’s capital is a hip, walkable city with an abundance of diverse restaurants and 22 breweries within the greater city limits. Also, the poutine is divine. You can ask me why directly. I respond promptly to emails.Read More
As part of our ongoing efforts to build our brand in the craft alcohol market, KYC recently launched a partnership with Hop Culture, a craft beer digital property dedicated to keeping people up to date on the trending craft beer world - from the best beer cities of 2018 to the latest on pastry stouts.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.
Last week, the Boston Globe published an article detailing the online backlash facing Boston and Canton, MA, based Trillium Brewing following reports of unfair labor practices. It all started when a former employee posted to a BeerAdvocate forum, providing an inside look at the brewery’s labor practices.Read More
In December, the announcement came from Boston Beer Co. that it signed an agreement to become the official beer of the Boston Red Sox, replacing longtime sponsor Budweiser. Could we see other craft brewers make moves like this?Read More