I was listening to a podcast last week featuring a creative director of a beer-focused branding agency. At one point during his conversation with the host, he said something along the lines of, ‘Whenever a client asks me about a social media strategy, I have to correct them and say there’s no such thing as a social media strategy. You have a brand strategy and social media is a set of tools to carry out that strategy.’ Is he right?
Read MoreLast week, Mark Zukerberg, CEO of Facebook, announced that the social media platform plans to change its algorithms to favor posts from family and friends over posts by brands and publishers in your news feed.
Read MoreWhy it is important to pick and choose what social media platforms to be on. Trust us, you don't have to be on EVERY platform.
Read MoreWe're changing our Social Media Strategy so that we practice what we preach. Find out why in today's blog.
Read MoreThere are some PR people who intrude on reporter's personal lives, desperately pushing and trying to "build relationships" so much so that they become friends with journalists. Or at least they think they've become friends. Read about why reporters are so off-put by this strategy.
Read MoreWhy and how to include your employees in your social media program.
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