Last week, I read a BBC News article about cosmetics company, Lush, making the decision to quit social media. That’s right, they’re leaving it altogether. Everything - Twitter, Instagram, Facebook, but, just in the UK though. The U.S. arm of the company will still operate its social media channels.
Read MoreIf you ask someone how their day is going, the most common response you’ll receive is “busy.”
Read MoreSocial Media is a powerful tool to disperse information, but might have lost the first part of its name when used for business. At the root of what social media was designed for is conversation. People interacting with people, which has always been part of the charm that attracted users to business profiles on platforms like Instagram and Twitter. A folly of businesses in this era of social media being increasingly more prevalent in marketing is turning social media into a one-way communication stream, rather than a two-way conversation.
Read MoreI was listening to a podcast last week featuring a creative director of a beer-focused branding agency. At one point during his conversation with the host, he said something along the lines of, ‘Whenever a client asks me about a social media strategy, I have to correct them and say there’s no such thing as a social media strategy. You have a brand strategy and social media is a set of tools to carry out that strategy.’ Is he right?
Read MoreLast week, Mark Zukerberg, CEO of Facebook, announced that the social media platform plans to change its algorithms to favor posts from family and friends over posts by brands and publishers in your news feed.
Read MoreWhy it is important to pick and choose what social media platforms to be on. Trust us, you don't have to be on EVERY platform.
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