Super Bowl LII Ads - For The Win?

There are endless lists online right now related to the Super Bowl LII ads - Top Ads, Worst Ads, Funniest Ads, etc. etc. Of course, these lists are very subjective. I’m not saying these ads do or don’t belong on their respective lists, but they are coming from a place of personal bias from the writer, or group of writers.
While it’s fun to make lists like this - where we impose personal preferences into our decision-making on “success”, it’s important to remember what really makes an ad (or campaign) successful.

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Social Media Strategy vs. Brand Strategy

I was listening to a podcast last week featuring a creative director of a beer-focused branding agency. At one point during his conversation with the host, he said something along the lines of, ‘Whenever a client asks me about a social media strategy, I have to correct them and say there’s no such thing as a social media strategy. You have a brand strategy and social media is a set of tools to carry out that strategy.’ Is he right?

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