I’ve noticed something recently that has had me thinking about company perception quite a bit. If you’ve read any of my previous Scribble articles or blog posts, then it should come as no surprise that I enjoy diving deeper into the psychological and emotional connections of marketing.Read More
There are endless lists online right now related to the Super Bowl LII ads - Top Ads, Worst Ads, Funniest Ads, etc. etc. Of course, these lists are very subjective. I’m not saying these ads do or don’t belong on their respective lists, but they are coming from a place of personal bias from the writer, or group of writers.
While it’s fun to make lists like this - where we impose personal preferences into our decision-making on “success”, it’s important to remember what really makes an ad (or campaign) successful.
Last week, Mark Zukerberg, CEO of Facebook, announced that the social media platform plans to change its algorithms to favor posts from family and friends over posts by brands and publishers in your news feed.Read More
A few months ago, I syndicated an article I wrote for TheScribble to LinkedIn Pulse. Despite the popularity, one comment stuck out to me and got me thinking. Read my thoughts about what it means for writing in the digital age we're in.Read More
We often have clients that want to get involved in industry conferences and events, but aren’t sure which level of involvement is best for them. Since there are several options with various requirements, we’ve provided a breakdown here.Read More