KYC in Action: Producing Corporate Videos
This email originally appeared in the September 21st edition of The Scribble, KYC's weekly marketing newsletter. You can subscribe to The Scribble at the top of this page.
We recently teamed with our production partner, Motivity Video, to create a corporate video for our client, MassPrinting. They were looking for something that could be used as both a sales and marketing tool across communication channels.
KYC developed the concept and handled the scriptwriting, directing, and coordination, while Motivity handled all production and pre/post production activities.
The final product surpassed all of MassPrinting's expectations. We took the route of featuring MassPrinting's customers (including the Boston Red Sox, Homesite Insurance, Merchants Insurance Group, and Panhandle Farmers Mutual Insurance) so they could convey the company's value and impact.
See what you think: