We’re Attending InsurTech Boston 2017
Tomorrow we’ll be attending InsurTech Boston, an event connecting those who have an interest in the future of the insurance industry. Many of the attendees will be from insurance startups, carriers, and VCs. Given the name, there will also be insurance technology vendors attending (one of our clients, MassPrinting, will be among the attendees).
How does a communications agency like us play a role in the group I just named? Everyone is going because they’re interested in insurance innovation. Our work with MassPrinting has shown us firsthand how much innovation is happening in the space, as well as the opportunities that lie ahead for future innovation. But does innovation happen if no one knows about it?
We help innovations get discovered - in this case, by VCs, carriers, and even startups. The future of insurance involves communications and marketing just as much as it involves technology. We speak the insurance language and can help spread the word about many of the innovations happening. We look forward to meeting and speaking with many new people from the insurance industry tomorrow night.