The Importance of Branding Your Social Media Platforms
This email originally appeared in the August 4th edition of The Scribble, KYC's weekly marketing newsletter. You can subscribe to The Scribble at the top of this page.
We all know that it takes a lot of time to manage a brand’s social media platforms. From the content creation to the scheduling to keeping on top of trends, it’s a very dynamic job. Because of the pace of social media and the complexity of each platform, it’s important to understand the skills and expertise you need to fill that role in your company.
The days of passing it over to a brand new intern are gone if you want your social media efforts to help drive your business. And just because someone has over a thousand friends on Facebook, hundreds of followers on Instagram and hundreds of Snapchat followers, doesn’t make them the right fit either.
The most important part of the job is to understand the role of each social media platform and have the ability and creativity to keep each functioning independent of each other. There is nothing worse than seeing a company post the exact same post over multiple social media platforms. The freshness and uniqueness from platform to platform doesn’t go unnoticed by your followers. The person who is at the helm of your social media efforts has to drive this!
This person also needs to know the importance of staying on top of trends and be willing to spend time researching and reading up them. The person in this role can’t be set in their ways because things are constantly changing and they need to be aware of what is changing and how.
The role requires flexibility--whether it is changing the content on the calendar or posting outside of the 9 to 5 schedule. Timely content is what drives the most interaction and that is one of the things you want the most out of your social media efforts.
At the end of the day, it’s possible that you don’t have the right person for the job at your company. Or, the right person is too busy and can’t add to their workload. Both situations are totally okay. This is where a marketing agency can come in to help.