After the recent Fyre Festival debacle, I’ve seen countless marketing pundits weighing in on LinkedIn and other places with their thoughts on influencer marketing. Hot takes ranging from ‘Fyre killed influencer marketing’ to ‘Fyre shows influencer marketing is the most effective marketing tactic’ have popped across my feed.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.
Last week, the Boston Globe published an article detailing the online backlash facing Boston and Canton, MA, based Trillium Brewing following reports of unfair labor practices. It all started when a former employee posted to a BeerAdvocate forum, providing an inside look at the brewery’s labor practices.Read More
How Snapchat is Helping Brands With Their Marketing
Easy Ways to Get Started With Influencer Marketing
China is Testing Elevated Transit Buses
...and more!Read More