Posts tagged Influencer Marketing
The Influencer Marketing Conundrum

We’ve been talking about influencers a lot here at KYC. Influencer marketing is hugely popular in a number of industries right now, craft beer being one of those, which is how we really became involved in the tactic. However, as we speak with brewery owners and managers, we’re hearing more and more that they simply don’t want to be involved with influencers. Part of this opposition to influencer marketing is lack of knowledge as to what influencer marketing really is (it’s not all high-priced relationships with D-list celebrities), but some of it is well-informed opinion that the tactic isn’t beneficial for breweries.

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Crisis Communications: Why Breweries Should Have a PR Agency

Last week, the Boston Globe published an article detailing the online backlash facing Boston and Canton, MA, based Trillium Brewing following reports of unfair labor practices. It all started when a former employee posted to a BeerAdvocate forum, providing an inside look at the brewery’s labor practices.

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