If you have ever watched a goldfish, you probably noticed that not a whole lot of activity occurs. Maybe some bubbles rise to the surface, a tail swish happens, and eventually the actions repeat.Read More
There are endless lists online right now related to the Super Bowl LII ads - Top Ads, Worst Ads, Funniest Ads, etc. etc. Of course, these lists are very subjective. I’m not saying these ads do or don’t belong on their respective lists, but they are coming from a place of personal bias from the writer, or group of writers.
While it’s fun to make lists like this - where we impose personal preferences into our decision-making on “success”, it’s important to remember what really makes an ad (or campaign) successful.
Is there a place for craft beer in sports advertising?Read More
How to Use Your Online Advertising Budget Wisely
Twitter Extends Video Length to 140 Seconds
Reaction to the New Netflix Logo
...and more!Read More