I’m going to take a rare break from craft beer to talk about one of my other favorite subjects: “Game of Thrones.” And before I’m accused of mindlessly feeding the pop culture giant, I want to state, for the record, that I read the books long before the show was ever made – so there.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.
Last week, the Boston Globe published an article detailing the online backlash facing Boston and Canton, MA, based Trillium Brewing following reports of unfair labor practices. It all started when a former employee posted to a BeerAdvocate forum, providing an inside look at the brewery’s labor practices.Read More
Viewing media as a primary audience rather than a secondary audience and communication vehicle means Uber could have to make some fairly significant communication strategy shifts. Read about the lessons we think everyone can learn from Uber.Read More
My take on the Market Basket saga that has captured the attention of the nation.Read More