Posts tagged email marketing
Live Event Marketing Across the Internet

A marketing trend within the last year or so has been to market online events as if they’re a live event to behold. Most recently, Amazon’s Prime Day, which is a day of discounts provided by the e-commerce conglomerate, previously a single day, now is two whole days including a three-act concert and celebrity host. Prime Day has been used as a promotional tool for Amazon since the launch of the Prime platform in 2014, but the 2019 Prime Day extravaganza that has been planned is a next-level day of deals. Prime Day has now become the Cyber Monday of July.

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Creating a Great User Experience: Amazon's Lessons in Email Marketing

Email marketing remains one of the most lucrative methods of reaching a wide audience. While certain demographics listen more closely across other platforms, email remains to be a powerful method to reach a full market. Throughout the past four years, since the launch of Prime, Amazon has taken control of the e-commerce world, and its email marketing is one of its strongest tools. Operationally, it has its business down to a science, but that means nothing if word doesn’t spread to its consumers.

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