Posts tagged marketing
The Influencer Marketing Conundrum

We’ve been talking about influencers a lot here at KYC. Influencer marketing is hugely popular in a number of industries right now, craft beer being one of those, which is how we really became involved in the tactic. However, as we speak with brewery owners and managers, we’re hearing more and more that they simply don’t want to be involved with influencers. Part of this opposition to influencer marketing is lack of knowledge as to what influencer marketing really is (it’s not all high-priced relationships with D-list celebrities), but some of it is well-informed opinion that the tactic isn’t beneficial for breweries.

Read More
Point-of-View: It’s Just Beer, Right?

I recently spent a few days with my family in beautiful Carlsbad, California, about 30 minutes north of San Diego (one of the largest producers of craft beer in the country). Family obligations and a busy schedule kept me from even a fraction of the brewery-bopping that I would have otherwise loved to do. However, I was fortunate enough to steal away a few minutes to visit one of the great mainstays of the SoCal craft beer world, The Lost Abbey.

Read More
How a Surprising New Social Media Platform Could be Useful

TikTok is no longer just a 2009 pop-hit by Kesha, it’s taking the social media sphere surprisingly by storm. Following failing performances by similar apps such as Vine and, both of which have been shut down, TikTok is emerging not only as a video platform for young people, but a tool for companies with a younger audience. 

Read More