I’m going to take a rare break from craft beer to talk about one of my other favorite subjects: “Game of Thrones.” And before I’m accused of mindlessly feeding the pop culture giant, I want to state, for the record, that I read the books long before the show was ever made – so there.Read More
In August 2017 I wrote a post about people overvaluing media coverage. My point wasn’t that media coverage is overrated. It was that when compared to the value seen from some other marketing tactics, such as social media and email, it’s not always the best avenue for meeting your objectives. If your goal is conversion, for example, social media and email provide much more precise data to show you how a single post or email is contributing to your sales funnel.Read More
As part of our ongoing efforts to build our brand in the craft alcohol market, KYC recently launched a partnership with Hop Culture, a craft beer digital property dedicated to keeping people up to date on the trending craft beer world - from the best beer cities of 2018 to the latest on pastry stouts.Read More
PR is helpful when facing serious business issues, but the insinuation that PR is similar to insurance (better to have it and not need it than need it and not have it) bothers me. A good PR agency provides value even during prosperous times.
Kevin York Communications has decided to do that. Our goal is to contribute our marketing expertise and experience to one not-for-profit organization in 2016. Find out how to apply in today's blog!Read More
Read our take on why media coverage is laser-focused on funding announcements and the big 7: Apple, Facebook, Google, Uber, Twitter, Airbnb, and LinkedIn.Read More