Posts tagged public relations
Are People Overvaluing Social Media?

In August 2017 I wrote a post about people overvaluing media coverage. My point wasn’t that media coverage is overrated. It was that when compared to the value seen from some other marketing tactics, such as social media and email, it’s not always the best avenue for meeting your objectives. If your goal is conversion, for example, social media and email provide much more precise data to show you how a single post or email is contributing to your sales funnel.

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