Posts tagged social media
Social Media is Meant to be Social

Social Media is a powerful tool to disperse information, but might have lost the first part of its name when used for business. At the root of what social media was designed for is conversation. People interacting with people, which has always been part of the charm that attracted users to business profiles on platforms like Instagram and Twitter. A folly of businesses in this era of social media being increasingly more prevalent in marketing is turning social media into a one-way communication stream, rather than a two-way conversation.

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Are People Overvaluing Social Media?

In August 2017 I wrote a post about people overvaluing media coverage. My point wasn’t that media coverage is overrated. It was that when compared to the value seen from some other marketing tactics, such as social media and email, it’s not always the best avenue for meeting your objectives. If your goal is conversion, for example, social media and email provide much more precise data to show you how a single post or email is contributing to your sales funnel.

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