Posts in Communications Strategy
The Influencer Marketing Conundrum

We’ve been talking about influencers a lot here at KYC. Influencer marketing is hugely popular in a number of industries right now, craft beer being one of those, which is how we really became involved in the tactic. However, as we speak with brewery owners and managers, we’re hearing more and more that they simply don’t want to be involved with influencers. Part of this opposition to influencer marketing is lack of knowledge as to what influencer marketing really is (it’s not all high-priced relationships with D-list celebrities), but some of it is well-informed opinion that the tactic isn’t beneficial for breweries.

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The Importance of Consistency on Social Media

There’s a lot that goes into developing and executing social media strategies. Each platform is unique, which means that the content published to each should not be exactly the same across all channels. The followers that are found on Twitter are vastly different than the followers found on Instagram or Pinterest, meaning it is important that companies understand how to create strategies that will resonate with each specific audience.

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Creating a Great User Experience: Amazon's Lessons in Email Marketing

Email marketing remains one of the most lucrative methods of reaching a wide audience. While certain demographics listen more closely across other platforms, email remains to be a powerful method to reach a full market. Throughout the past four years, since the launch of Prime, Amazon has taken control of the e-commerce world, and its email marketing is one of its strongest tools. Operationally, it has its business down to a science, but that means nothing if word doesn’t spread to its consumers.

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Social Media is Meant to be Social

Social Media is a powerful tool to disperse information, but might have lost the first part of its name when used for business. At the root of what social media was designed for is conversation. People interacting with people, which has always been part of the charm that attracted users to business profiles on platforms like Instagram and Twitter. A folly of businesses in this era of social media being increasingly more prevalent in marketing is turning social media into a one-way communication stream, rather than a two-way conversation.

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