Flagship February

If you spend as much time looking at craft beer influencer profiles on Instagram as I do (and I don’t recommend it unless you are in serious need of a hobby), you might have recognized a trend last month (with an accompanying hashtag) known as Flagship February.  The expression (and subsequent ‘grassroots’ movement) was coined by beer writer and consultant Stephen Beaumont.

Read More
The Power of Video

Video has quickly become one of the most vital visual assets a company can have. Consumers today are influenced mainly by visuals, and in an age of social media, the visual presence of a brand makes an impact. Video has become the next step in the visual evolution.

Read More
Aidan Intemann
Et Tu, Brut IPA?

If you follow me on Instagram (@bostonbeerhunter, if you were curious), you can gather from a cursory glance at my pictures that I drink a lot of IPAs.  And most of them, truth be told, fall into the category of that ubiquitous yellow favorite of my home state: the hazy New England IPA (NEIPA).

Read More
Nostalgia as an Advertising Tool

The end of 2018, flooding into 2019, brought media of all kinds tapping into the power of the warm, fuzzy feeling of remembrance. Recently, a Stella Artois commercial starred Sarah Jessica Parker and Jeff Bridges on screen reprising their most famous on-screen roles. The popular beer company has received attention surrounding this ad, both for content and message, as they pull attention to the global water crisis.

Read More
Aidan Intemann