Influencer Relations Case Study
In 2013, Mattr, an influencer marketing company, approached Kevin York Communications with the desire to increase awareness and conversion with its core audiences – advertising, PR, social/digital, and branding agency employees.
Initially the company wanted our assistance implementing and executing a media relations program; however, after discussing their objectives and goals in more detail, we recommended an alternative approach. As opposed to trying to reach its target audiences through the media, we proposed going directly to those audiences via the CEO’s Twitter account. Mattr liked this approach and its alignment to its core objective. The project included influencer research, content development, social media coordination and management.
The program drove significantly positive results including converting nearly 20% of prospects. In addition, all target influencers contributed to the goal of increasing awareness for Mattr by promoting the tool within their agencies.