We're strategists, artists, writers, storytellers and innovators. We have diverse skillsets, lots of ideas and flexible approaches.

And we like to think we're pleasant to work with.

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KEVIN YORK
President

Husband, dad and sports fanatic to a random assortment of teams (Packers, Indians, Celtics, Penn State) with a taste for craft beer, bourbon, and barbecue. Some have told him he has strong beard game.

Kevin is one of the few people who has done PR, social media, and content at both the strategic and tactical levels. Throughout his career he’s counseled companies such as Disney Parks and Resorts, Fujitsu, HP, Juniper Networks, NetApp, Palo Alto Networks, Sony PlayStation and WhiteHat Security. Prior to founding KYC, he worked at Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice, and Edelman Digital. In the past, he also launched a sports editorial site, The Couchletes, where he managed a team of seven writers. He has a Bachelor's Degree in Business Administration with an emphasis in marketing from Valparaiso University. He’s been a featured speaker at regional and national conferences discussing various topics within marketing and PR.


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JENNA CAScio
CREATIVE DIRECTOR

With a penchant for all-black-everything (except for the occasional bouts of brightly colored hair) you can usually find her sipping an old fashioned amongst friends at a local haunt. Otherwise, she spends her time traveling, concert-going, and reading a good book.

Jenna is a multidisciplinary designer with experience ranging from small non-profits to large global companies. She loves looking at a project holistically and finding new and interesting ways to solve a problem. Jenna is particularly interested in looking at the overlap between design, marketing, and social media. 

 

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scott staiti
Head of craft alcohol practice

Scott Staiti is a family man, storyteller, and proud Bostonian who loves craft beer and enjoys any piece of fiction that contains a sword (or a lightsaber).

Scott is a sales and business development pro with experience across a diverse range of products including (but not limited to) wholesale giftware, student travel, and education technology. Over the past three years, he has turned his passion for the craft beer movement into a professional venture: ranging in experiences from blogging and social media under the handle BostonBeerHunter to sales and marketing for a small brewery in Massachusetts.


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devin Yasi
associate account executive

Coffee lover, self-proclaimed literary nerd, and grammar stickler who thoroughly enjoys a good laugh. You’ll most likely find her roaming a bookstore or chatting with friends. 

Devin has a background in print publications, specifically magazines. Prior to coming to KYC, she served as the executive editor for her university magazine, where she managed a creative team from brainstorming to print. Her experience extends beyond editorial to include marketing, public relations, social media, and graphic design. She holds a Bachelor’s Degree in Communication from Southeastern University. 


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aidan intemann
intern

While being a lover of all food, the mention of vegetables is proven to put a smile on his face. When not eating, he can be found in an assortment of fitness classes, scouring Instagram to find his next destination, or spending time with friends (but let’s be real, that usually involves eating too).

Aidan is currently a senior pursuing a Bachelor’s Degree in Hospitality Administration from Boston University with a concentration in Marketing. Throughout his time at BU he has worked in graphic design, branding consulting, and social media management. Prior to coming to KYC, Aidan worked for Kompas App in London, UK, on their marketing and growth team.


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copper
team mascot

Car ride loving, cheese fanatic who loves long walks anywhere (unless it’s hot), using his head as a snow plow, and belly rubs. Always keeps the KYC team in good spirits.