Social Responsibility is a core part of KYC and how we do business.
For us, social responsibility means social justice:
All people, no matter their race, gender, sexual preference, religion, or ability should have the same rights, inclusion, and access - in the workplace, at the ballots, in schools, with law enforcement, with housing, to food, and in their communities.
Action
To us, Action is advocacy, philanthropy, and volunteerism.
It’s taking on pro bono clients every year focused on specific areas of social responsibility.
It’s giving our time to causes that advance social responsibility.
It’s raising funds for causes devoted to advancing social responsibility.
It’s diversity and inclusion training, progressive hiring practices, and a culture of growth and learning.
Pro Bono Work
Every year, we give our passion, time, experience, and marketing knowledge to at least one social responsibility-focused nonprofit or cause (and sometimes more than one!). Those have included:
Boston Harbor Now
Campaign to Elect Josette Williams to Boston City Council
Fathers’ Uplift
Inner City Weightlifting
Piers Park Sailing Center
Beer Kulture
Boston Slammers
Campaign to Retire the Valparaiso University Crusader
First Teacher
Pink Boots Boston Chapter
Fundraising & Special Events
In 2020, during the early stages of the COVID-19 pandemic, food insecurity became a significant issue. Simultaneously, breweries faced challenges associated with taproom and restaurant closures.
To help, we planned and hosted Fest From Home, the first virtual beer festival in Massachusetts, with all proceeds benefiting Project Bread.
Raised more than $3,000 for Project Bread
Created awareness for the 28 breweries and 6 retailers participating through media coverage, community calendars, and influencers