If it looks like we’re focusing a lot on AI, LLMs, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) – you’re right!
It’s the world we now live in.
Try this:
Ask an AI platform a few questions about your category:
“What should I do this weekend near [CITY]”
“Best breweries near me”
“Recommend bands similar to _____”
See what comes back.
That’s how a lot of decisions get made now. Not by scrolling. Not by searching numerous sites. By getting one answer and going with it.
Most brands have no idea why they aren’t part of answers. Or what answers they should be part of.
We break that down.
Where you show up
Where you don’t
What needs to change