There’s no on-size-fits-all approach. But most of the work falls into three parts.
1.
Snapshot
“See where you actually stand.”
Before doing anything, understand what’s already out there.
What comes up when people look for what you do?
Are you part of the conversation or missing from it entirely?
We’ll find out:
Where you show (and where you don’t)
What’s being said about you
How you compare to competitors
2.
Strategy
“What do you want to be known for?”
This is where most brands get stuck.
They’re doing things, but not really shaping how they’re talked about.
We help you determine:
What you want to be known for
Where that needs to show up
How to make it stick
3.
Work
“Put it all into motion.”
This is the part people usually think of as PR, but done with more intention.
Fewer pitches. Better targets.
And work that extends beyond media into the places people actually pay attention to.
This can include:
Media outreach
Partnerships (brands, artists, venues, and more)
Community calendars/Things to do lists
Events & activations
Content that supports everything (newsletters, blogs, web copy)